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The Jewish Community Board of Akron (JCBA) is gearing up for a rebrand. In June, JCBA partnered with Cleveland-based firm Hey Now! Media to provide branding services that will update its mission, values, and visual identity for the Jewish Akron community. Hey Now! Media has successfully worked with a variety of organizations to develop their brands and to help them grow. Most notable in the Jewish community, they helped guide the rebranding of the Jewish Federation of Cleveland.
JCBA CEO Todd Polikoff explained the rebranding is more than just designing a new logo for JCBA. What JCBA is doing in this process is infusing the agency with new energy about what it is and what it does. “Our goal is to grow our campus and community. To do that, we will need to position JCBA and the Schultz Campus for Jewish Life as a resource for the community, Jewish and non-Jewish, using one voice and one message that is modern, fresh, and relevant.”
Hey Now! Media will also develop a brand strategy that repositions the Schultz Campus for Jewish Life and highlights its value proposition for the Greater Akron community. “The breadth of programs and services we offer on our campus is one of Akron’s best-kept secrets. We’re setting out to let everyone know that there’s more to our 55-acre campus,” said Polikoff.
“No competitor can match everything the Schultz Campus has to offer in one place from the Mandel Early Childhood Education Center and the Shaw JCC of Akron to The Lippman School," said Sam Chestnut, head of school for The Lippman School.
“There’s a non-intimidating sense of community from the moment you walk through the doors. We want everyone to know that anyone is welcome," said John Keverkamp, executive director for the Shaw JCC.
Hey Now! Media will work closely with the JCBA Marketing Committee, leadership and key stakeholders to develop a brand strategy that optimizes JCBA, the Shaw JCC of Akron and The Lippman School in the way the agencies relate to one another on the campus and to the synagogues, Jewish institutions, and agencies located off-campus. The Shaw JCC of Akron and The Lippman School will maintain their brand standards.
Community members are invited to participate in an online survey as part of the discovery process. More information is available at www.jewishakron.org. Polikoff anticipates Hey Now! Media and the JCBA Marketing Committee, chaired by Stephanie York, will complete the rebranding process in November with a launch and roll-out in January 2020.